Bollywood actress Katrina Kaif has launched pan -India’s first celebrity beauty brand Kay Beauty in collaboration with Nykaa, a multi-brand beauty retailer selling cosmetic and wellness products. Kay beauty was launched across Nykaa stores, online and on the app. The range of collection is extensive. There are 48 shades of lip crayons. Besides, there are more innovative products in the pipeline and plans to launch more variants.
Kay Beauty has been created while asking a very demanding question – how can a consumer get more out of makeup? The collection offers a unique formula of makeup products that are long-lasting, ultra-glam and cares for your skin. It is a label that resonates with millennials. Each product is infused with ‘kare’ ingredients so that you can indulge in makeup without any guilt. The collection is versatile enough to cater to different skin tones, ages, and emotions. With the range of shades and buildable formulas, every woman can find their look. It seems the actress has taken all the knowledge she has gained in her career and put it into these products so that the women can get the tools to explore her creativity and celebrate her unique idea of beauty. Every Kay Beauty product is vegan, cruelty-free and dermatologically tested.
The launch collection features seven lip, eye, and brow products to create three international beauty trends – the 3D Lip, Sultry Eyes, and Natural Ombré Brows. These products are the Matteinee Lip Crayons, Matte Action Lip Liners, Maestrobe Metallic Lip Toppers, Kohl Star 24 Hour Kajal, Ink Artist Gel Kajal, High Drama Smoky Kajal, and the Brow Studio Eyebrow Definer Pencil.
The range of shades is amazing. There are around 10 nudes and a few pinks. The liners were super pigmented, and there’s even a fun product called the strobe lip topper that can be used on top of your lip to give you that metallic effect. The actress calls the collection #MakeupThatKares, so expect ingredients that nourish the skin, while delivering a long-wear, high-performance finish. The packaging is easy on the eye, and the range starts at Rs 249.
The name finds its roots in the moniker friends use for Kaif. The name is also a wordplay on being yourself or being okay. The label stands on the three principles Kolor, Kover, and Kare. Kolor represents the color cosmetics with eyes, lips, and nails; Kover and Kare are set to launch soon, will include high- performance face products and nourishing ingredients respectively.
Kay Beauty is being described as India’s first celebrity beauty brand to come out of B-town, it was enough to trend on Twitter for hours and get a mention from Bollywood stars. While their resounding show of support for Katrina’s venture made headlines, the beauty sphere was buzzing about the new brand and its products.
On speaking to Katrina about the inception of her makeup line, she says, “Makeup has been a huge part of my journey; right from a model, to an actor to magazine covers to countless appearances. It has always been my interest and something I’ve been passionate about. I have a keen interest in makeup and beauty products. With the knowledge of working with makeup artists and getting their tips, I knew it was something I wanted to do. I had a dream to create a beauty brand like this but you need a machine with the knowledge and bandwidth and product knowledge and that’s where Nykaa came in.”
Kay Beauty collection includes lip crayons, lip toppers, lip pencils, eyebrow products and three different types of kajal. It is a makeup addict’s delight and looks appealing. But will it live up once consumers dig in and give them the first trial?
The Kay Beauty MATTEinee Lip Crayon comes in a retractable crayon-like case. It has a smooth application and is a peachy beige shade called ‘Billboard’, which also happens to be the shade that Katrina wore at the recent Vogue Women Of The Year Awards 2019.
The Kay Beauty Matte Action Lip Pencil is a sharpen-able lip liner in a rich crimson shade called ‘Dance Off’. It has a soft formula that also applies easily on the lips. The product price is Rs 550.
The Kay Beauty MaeStrobe Lip Topper is the most unique pick from the lip offerings in the collection. The shade called ‘Starlet’ is a high shimmer gold liquid that can be worn over a lip product to add a bit of shine. The product is priced at Rs 699.
The Kay Beauty High Drama Smokey Kajal is a dual-sided eye pencil. On one end, there’s a jet black eyeliner pencil that feels almost buttery when applying. On the other is a smudger brush that can be used to blend the kajal and create an easy smokey eye makeup look. The product is priced at Rs 599.
The products come in paper boxes that are covered in the K monogram, which include a cool feature of colored panels that match the product shade inside. Like the boxes, the products too are covered in matching shades along with the K monogram. It is easy to go unnoticed but can make selecting shades easier even without needing to remove it from the box. Kay Beauty is a bridge between high glamor and care, so everyone can be glamorous without any guilt.
So this was all about the newly launched makeup line Kay Beauty. All the information you read above is what found over at Nykaa because that is where Kay Beauty is exclusively launched at the moment.