Poonam Zaveri is a Mumbai based entrepreneur and a super woman who manages the entire marketing and creativity of the plant-based nutrition and wellness company “Olena”.
Olena, the brainchild ofits founder Akash Zaveri who is Poonam’s spouse too, understands, the nutritional needs of women.
While talking to Womensbyte team; Poonam says, wherein, the today’s women have to balance their work life and personal life at one side, they also have to be very cautious about their health.
As per the founders; Olena helps women by understanding their need and provides women wellness products and also offers plant-based proteins.
Poonam Zaveri superheads the marketing and creativity for Olena. She has worked with many companies like Nykaa.com and Conde Nast India to gain this exposure. The idea of starting a business specially designed for women had come from her rich experience of working with women centric brands.
5 years in marketing, and vast experience in e-commerce, brand management, and strategic implementation of campaigns made her strong head to help her husband is carving out the Olena brand story.
Poonam is also a fitness enthusiast, and she always have a special interest in trying out various supplements. She puts up in a suburb of hugely crowded Mumbai and manages the business with Akash.
Olena is a D2C plant-based nutrition brand that produces and sells vegan supplements and protein products across India. According to a study by Harvard Medical School, plant based diets provide necessary proteins, carbohydrates, fats, vitamins, and minerals.
These plant-based products are also higher in fiber and phytonutrients. Olena claims to be one of the best supplement brands that has been breaking boundaries in Indian sports nutrition. Olena produces clean vegan proteins and supplements, immune boosters and greens.
Olena offers the best tasting plant protein powders, organic supergreens, vegan omega 3, Vegan BCAA Powder and many more products designed to help you recover faster and push yourself harder.
The main aim of Olena is to spread awareness on all these topics and how through the right nutrition and lifestyle these problems can be solved.
Poonam says further that while all the ingredients of Olena are sourced from across the world, all the products are developed in house. The products are sold directly to customers via Olena’s official website, third party channels, and retail and international distributors.
Olena As A Brand Encourages The Concept Of Beauty From Within.
Everyone is aware of; we are surrounded by many diseases. Now, the coronavirus has kicked the world and has scattered every single life. This pandemic has awakened us and highlighted the importance of a healthy lifestyle, hygiene, and how it is important to build our immunity to fight with such disease.
Poonam tells Womensbyte team that we can’t rely and live on medicines for life as it hampers our health somehow. What we can do is, go for plant-based nutrition. These plant-based supplements provide every single thing that our body needs like protein, vitamins, carbohydrates, good fat, and minerals which helps us in maintaining good health.
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