If you love fashion, you would know the importance of fashion weeks. International fashion weeks receive worldwide footage and are a huge deal. What makes fashion weeks such a great deal? Fashion week is a long-running event where fashion designers and fashion houses showcase their collections on the ramp walk to potential buyers across the world. The concept of fashion week has originated from the heart of the international fashion hub, Paris that went on to attract the interest of fashion industries across the globe.
More than a particular show or area, the fashion weeks break down the concept of the fashion show and become more of a general introduction to the newest trends. They catch the eye of the press and potential buyers. The articles, news reports, and blogs spread images of the most attractive collections of the season the length and breadth of the internet.
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These fashion weeks take place twice a year. From January to March, the Fall-Winter collections of the coming year can be seen, while in June and July, or September and October, we get a look at what will be around in the Spring-Summer of the following year. If you’re in any of the following cities, take the opportunity to have a peek at what we might all be wearing next season.
Below are some of the best fashion weeks from around the world.
· Paris Fashion Week
It is one of the best-known fashion weeks in the world, attended by eminent designers across the globe. The women’s prêt-a-porter and men’s tailoring collections are the stars of this fashion show. The Paris fashion week first took place in 1973. The French Government wanted to organize some events that would help fund the renovation of the Versailles Palace. The French government decided that a fashion show would be the perfect medium. The first edition saw the participation of Givenchy, Saint Laurent, and Oscar de la Renta.
One can’t imagine the fashion industry without Paris. It has given more to the fashion industry than any other city in the world. This makes Paris insurmountable in every possible way and gives it a place in the “Big Four.” It is a dream-come-true for fashion designers and models to be a part of this event.
· New York Fashion Week
New York Fashion Week is a major hit among fashion designers as well as celebrities from the entertainment industry. It is a part of the “Big Four.” The event is organized in February and September. The Fashion week showcases many eminent names in the fashion industry. Ever since its first edition in 1943, it has tried to bring to forefront American fashion which competes with the French Fashion industry. NY fashion week was the first to give a platform to the concept of fashion shows organized on specific days. It was called Press Week and intended to show off American fashion on a global level as well as to draw the attention of new fashion designers who couldn’t travel to Paris during WWII.
· Milan Fashion Week
Milan Fashion Week first happened in 1958 and quickly became one of the best fashion weeks in the world. In Rome, designers, stylists, influencers, and models are all focused through the glamorous lens of Italian fashion to become the centre of attention for a few days. Being a part of the Big Four fashion weeks, Milan Fashion Week is a massive affair that highlights all ranges of fashion trends in all fashionable cities.
MFW was first organized in 1958 and ever since then, it has witnessed notable fashion designers showcasing their styles. Milan Fashion Week is one among the Big Four fashion weeks that include New York, London and Paris.
· London Fashion Week
The first edition took place in 1984 and is organized by the British Fashion Council every two years in London. Along with Paris, Milan, and New York, it’s the center of the world’s fashion industry where everyone finds out about the latest trends. It was the first fashion week to broadcast the fashion shows live over the internet in 2012. Being a “Big Four” is a huge responsibility and London Fashion Week is well-known for taking its responsibility to global fashion seriously. London Fashion Week is the youngest of the “Big Four”, but is a tough competitor. It witnesses the participation from major fashion labels.
· Tokyo Fashion Week
Even though the Tokyo Fashion Week or Japan Fashion Week hasn’t been around for long, it is popular and becoming the most important fashion week in Asia and a global reference in “fashion fusion.” Extravagant and experimental, Tokyo Fashion Week showcases some of the weirdest and alternative trends. Japanese fashion style is unique and vibrant; so is Tokyo Fashion Week. It is a young fashion week but has massive popularity due to the contribution of the famous Rei Kawakubo, who is the designer of the famed Commes des Garcons. The presence of famous Japanese fashion designers such as Yoshikazu Yamagata makes Tokyo fashion week a grand affair.
· Berlin Fashion Week
The German fashion expo happens twice a year and focuses on local as well as international designers. It’s quite a young fashion week but in a short span, it has become a must-do for young designers looking for exposure. Located in front of the Brandenburg Gate, it offers unusual fashion shows. Designer Michael Michalsky has presented his StyleNite show with disabled people and senior citizens.
· Madrid Fashion Week
Also known as Cibeles Fashion Week, Madrid Fashion Week has managed to reach across a greater international audience. It is a biannual event organized by the Madrid Exhibition and Trade Fair Association, IFEMA. It has gathered international models, celebrities and even politicians for the last 50 years. The Spanish capital, along with Barcelona Fashion Week, makes up some of the most important fashion expos in the world.
· Australia Fashion Week
Once a year, we see the Australian fashion affair. It was first organized in 1996. The main aim of Australia fashion week is to make the world notice about the work of Australian and Pacific-region designers. Unlike other fashion weeks, retailers can buy the designs when the show ends, without using the intermediaries. It is gaining international recognition in the world of fashion.
· Lakme India Fashion Week
This fashion week has been successfully taking place in New Delhi for almost two decades and is the most important in India. It was first held in 2000 and, since then, has grown in fame, especially within India. It’s an important international shopfront for the designers that take part and is very busy as a result of a large number of participants.